"I mean, obviously the publishers are out to make a little money," says Marilyn Courtot, a trained librarian and founder of Children's Literature, a service that provides book reviews librarians and teachers consult when they're stocking their shelves. Celebrities snag coveted interviews on major networks, and of course, they can always count on their fan-base for support. Jamie Lee Curtis, John Lithgow, and Whoopi Goldberg have all made it onto the New York Times bestseller list for their children's books. As Nicole Deming of the Children's Book Council, a nonprofit trade association for children's publishers, put it, "They're natural publicity machines."
Read "Dr. Seuss vs. Madonna" in The Atlantic: