Perhaps this holier-than-children's lit attitude prompted a push-back in popular culture, evidenced in the trend of adult-sized clothing and accessories featuring children's literature characters (and in the recent upswing of movies and TV shows based on children' stories...but maybe that's a post for another day). For example, I've spotted several coffee-shop goers with the Mac laptop decal featuring The Giving Tree and noticed a younger, tattooed generation flaunting Where the Wild Things Are t-shirts. Actually, tattoos of Where the Wild Things Are are quite popular.
Beyond these trends, sometimes children's lit shows up really unannounced. For example, if you live in the San Diego area you know that the micro-brewery business has taken off. Upon dining at Ocean Beach's Pizza Port, imagine my delight when I visited last fall to find that they were featuring a beer titled "Bangarang" with a hand-drawn illustration of Rufio from Spielberg's Hook!
I'm sure that many school bands have played "Hedwig's Theme" from the Harry Potter movies, but I doubt that any have done so quite as creatively as the Ohio State marching band. See what I mean at 3 minutes and 45 seconds into the following clip (although the whole show is pretty impressive):
And of course, who ever said gambling and children's literature don't mix? (You may remember this slot machine if you attended the ChLA conference last year!)